Date:06/07/2009 URL: http://www.thehindubusinessline.com/2009/07/06/stories/2009070650601303.htm

Back UniverCell stores in AP

Hyderabad, July 5

Mobile handset retailer UniverCell, on Saturday, launched the first mobile experimental store, `UniverCell Live' across seven locations in the State, based on the touch-and-feel concept of buying. UniverCell Live stores divide the showrooms into different zones-Listen (radio), Shoot (camera phones), Play (gaming and video phones) and Connect (business phones). This is aimed at allowing customers to freely browse through, examine, inspect, touch and feel a mobile phone. Each mobile phone is displayed individually, besides a story card with complete details of the phone. Mr Sathish Babu, Promoter, UniverCell, says, "UniverCell Live is the first Touch & Feel concept store in India. We want customers to touch, feel and experience mobiles." - Our Bureau