Date:29/12/2008 URL: http://www.thehindubusinessline.com/2008/12/29/stories/2008122951351300.htm

Back Max New York ties up with ALEgION

Our Bureau

Kochi, Dec 28 Max New York Life Insurance has announced a strategic business alliance with ALEgION Insurance Broking wherein, the latter would sell Max Vijay in Kerala and Tamil Nadu.

In the first phase, operations will cover Coimbatore in Tamil Nadu and Palakkad, Thrissur and Ernakulum in Kerala. This new relationship provides greater access to new markets in South India and thus enhances the reach of ‘Max Vijay’.

Under the first of its kind distribution initiative, ALEgION will distribute ‘Max Vijay’ through a fleet of Maruti vans, which would be used as mobile financial service distribution offices.

Max Vijay not only fulfils the customers’ primary need of protection, but also facilitates long-term savings. It has been designed specifically for the underserved segment of the society to meet the unique challenges of unpredictability in life and their income flow.

A unique technology driven distribution and service model ensures the reach of Max Vijay to the customers even in the remotest of places. Mr Anil Mehta, Senior Director, New Markets SBU, Max New York Life Insurance Co. Ltd, said the association with ALEgION Insurance is a part of our concerted strategy to strengthen the presence across the country, especially in the southern States.