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Chennai, Sept. 28 About 2,700 students from 40 national institutes participated in the Seventh All India Management Students’ Convention-2008, jointly hosted by Madras Management Association and the University of Madras, which concluded on Saturday.

The convention was based on the theme Building Brand India.

Speaking at the valedictory function, Ms Jayanthi Natarajan said the attributes that one looked for in a successful brand were value addition, durability and longevity and trust and credibility.

“These are the attributes that we need to keep in mind while building Brand India. While we often focus on the first virtue, we sometimes forget the other two.

“The fact remains that a successful brand is a combination of hard and soft factors, where both command equal importance,” she said.

During the two-day event, students were treated to speeches on strategies to build India as a strong manufacturing brand, happiness brand and human capital brand as well as how to be a high performer in organisations, and competencies required for the emerging sectors.

Leading captains of the industry such as Mr Satish Kumar, MD & CEO, Henkel India; Mr Bhaskar Bhat, MD, Titan Industries; Mr Nikhil Indrasenan, Business Head, Ma Foi Academy; and Mr Raju Venkatraman, Joint Managing Director and COO, Firstsource Solutions, spoke to the students.

The event also saw students debate on whether traditional values, more than modernity, should be at the core of building Brand India.

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