Date:06/09/2008 URL: http://www.thehindubusinessline.com/2008/09/06/stories/2008090651940500.htm

Back BigAdda goes mobile

Our Bureau

Ahmedabad, Sept. 5 Anil Dhirubhai Ambani Group’s Big Adda has taken social networking to mobile phones through Mobile Adda. It will have similar features as that of its online counterpart Big Adda such as text, voice, photo scribbles, auto updates and notifications.

“The number of mobile users today far exceeds the penetration and usage of PCs in India. Currently, bigadda.com is reaching out to the 40 million Internet user base in India and with us going to the mobile platform, we will be able to reach an additional 50 million users,” said Mr Shivanandan Pare, Chief Operating Officer.

Facebook and Orkut have WAP sites that service the global markets but are not formatted for the India-centric devices, according to a release. Indyarocks and Ibibo also offer a basic SMS service allowing users to receive alerts but BigAdda claims to offer all key features through all forms of access – SMS, WAP and Java Client.

To receive Big Adda on the mobile phone, the user needs to SMS BIGADDA to 55454.