Date:07/05/2008 URL: http://www.thehindubusinessline.com/2008/05/07/stories/2008050751142300.htm

Back Amway looks to rake in Rs 60 cr in Kerala

Our Bureau

Thiruvananthapuram, May 6 Kerala is among the top five markets in India for direct selling company Amway, said Mr Anshu Budhraja, Vice-President, South, Amway India Enterprises Pvt Ltd.

Speaking to Business Line on the sidelines of a press conference in the city, he said that Tamil Nadu is the company’s top market in India. Yet, the Kerala market is growing very rapidly and the company expects to clock a turnover of Rs 60 crore in the State this calendar year, he added.

The company has five offices in the State and plans to add another five by the end of this year, he said. New offices will be set up in Kozhikode, Kottayam and Malappuram. It will also expand its home delivery network in Kerala this year.

Nationally, 60 per cent of its company’s turnover comes from its range of nutrition and wellness products, but in Kerala these products account for 70 per cent of its turnover, he said.