Date:12/03/2008 URL: http://www.thehindubusinessline.com/2008/03/12/stories/2008031252191100.htm

Back Max New York's product launch

Mangalore, March 11

Max New York Life Insurance on Tuesday introduced its `Lifeline' health insurance plan in Mangalore. Speaking to newspersons on the occasion, Mr A.P.S. Bhalla, Vice-President (South Zone), Max New York Life Insurance, said that the `Lifeline' series comprises three distinct groups of solutions such as `Medicash Plans', `Wellness Plans' and `Safety Net'. He said `Lifeline' series brings long-term insurance coverage for hospitalisation, surgeries and critical illness. It also provides coverage for largest range of ailments. He said that Max New York Life has 233 offices in 155 cities. The total sum assured during 2007 was more than Rs 62,000 crore, he added. - Our Bureau