Date:31/12/2007 URL: http://www.thehindubusinessline.com/bline/mentor/2007/12/31/stories/2007123150621300.htm

Back Business analytics

I am an electronics engineer and an MBA from a reputed business school with about eight years of experience in a leading IT company. I have been handling overseas project delivery for enterprise solutions for the past three years. I would like to specialise in a niche domain which has good prospects. Can you suggest one with relevant details?

C. S. Sharma

Business analytics is a specialised domain that has been growing at an annual rate of about 30 per cent. Companies incur significant expenditure on business intelligence. Besides the job being challenging, diversified and refreshing, the pay packet is quite attractive.

Analytics include complex statistical analysis, computational modeling and data mining. The domain encompasses enterprise decision management, predictive science, strategy science, fraud analytics, credit risk analysis, marketing analytics, and so on.

With the growing popularity of Business Intelligence (BI) tools, the business significance of analytics is gaining greater acceptance in industry. Portfolio analysis is a common application of business analytics.

S. KANNAN

Send in your queries to CareerCrossroads@gmail.com

Business analytics covers both technical and business domains. Business metrics definition and delivery, business drivers, performance management, data visualisation, and so on, fall within the purview of business analytics. Scorecards, OLAP, dashboards, BI front-end and backend tools, technologies and solutions, too, fall in this domain.

Considering your background, you can specialise in business analytics and embark on a challenging and rewarding career, combining your business domain knowledge and technical competence.