Date:27/12/2007 URL: http://www.thehindubusinessline.com/2007/12/27/stories/2007122750680500.htm

Back AAAI, Ad Club Mumbai join hands to host Goafest ’08

Our Bureau

Mumbai, Dec. 26 The Advertising Agencies Association of India (AAAI) has announced Goafest 2008, an advertising awards festival. This year Goafest will take place on Cavelossim Beach, Goa from April 3 to April 5, 2008.

The festival will be kicked off on April 3 by the Advertising Conclave, organised by the AAAI in conjunction with media industry bodies such as the IBF and the INS.

This will be followed by seminars covering the spectrum of creative, media, interactive, retail, global trends by international personalities, on April 4 and 5.

The two award shows held in association with the Ad Club of Mumbai will be the Abby evenings.

The Media Abbys will be given out on April 4 and the Creative Abbys on April 5.

“The AAAI Goafest has been embraced wholeheartedly by the advertising fraternity, and will undoubtedly achieve new milestones with every year.

The coming together of the AAAI and the Ad Club Mumbai is definitely a landmark event.

This has been made possible only by the desire of the entire industry to have one award and one glorious festival.” said Mr Madhukar Kamath, President, AAAI.

“The industry is witnessing challenging times in our operating environment for which we need to focus our priorities in doing things in a collaborative manner and not dissipate energy through frictional losses. Members of both the AAAI and AdClub have a progressive mindset to come together on issues pertaining to the Indian advertising industry to make it globally competitive. Said Mr Bhaskar Das, President, AbClub Mumbai.

The objective of the AAAI Goafest is to present young professionals the opportunity to interact not just with the Indian gurus of advertising but also meet some international personalities extremely well known in their respective fields.

“This year the line up promises to be even more impressive than 2007,” said Mr Jagdip Bakshi, Chairman, Goafest, 2008.

“Our key effort is to improve the package offered to the under ’30’s. Last year we had over 2,300 attendees, of which over 800 were below 30.

“We are sure this number will increase substantially in 2008,” Mr Bakshi added.