Date:27/10/2007 URL: http://www.thehindubusinessline.com/2007/10/27/stories/2007102750490401.htm

Back Business through `Geneva E2C'

Bangalore, Oct. 26

Geneva Software Technologies launched `Geneva E2C', a tool that allows one lakh text messages (SMS) to be sent in an hour from a PC to mobiles in 11 different Indian languages. "This innovation will help widen the reach of Indian enterprises by connecting them to their customers in their preferred regional language at a cost effective and time-efficient way," said Mr T. Murali Krishna Reddy, Managing Director, Geneva Software Technologies, in a release. E2C can be used for insurance reminders, education on mobiles, product information, and news alerts among others. The firm has partnered with distributor eSys. Geneva E2C is priced at Rs 7,699 and offers a package of 10,000 SMS for free (limited period offer). - Our Bureau