Date:05/10/2007 URL: http://www.thehindubusinessline.com/2007/10/05/stories/2007100551240500.htm

Back Bombay Dyeing unveils premium bed, bath line

Our Bureau

Mumbai, Oct. 4 Bombay Dyeing launched a premium range of bed and bath line in association with designer Sabyasachi Mukherjee, here today.

“The Bombay Dyeing Sabyasachi Tao collection is a high-end lifestyle product fit for elite consumption. We are confident that the collection will do well in our target markets,” said Mr S.K. Gupta, Executive Director. Towels will be priced at Rs 1,249 onwards, while a set of a bed sheet with four pillow covers will start at Rs 4,999, he added.

“Designers always cater to the high-end consumers but cannot connect with the general masses. With this tie-up I will be able to cater to millions of consumers across the country,” said Sabyasachi. This is the second time he has tied up with Bombay Dyeing for a bed and bath line.