Date:22/08/2007 URL: http://www.thehindubusinessline.com/2007/08/22/stories/2007082251750500.htm

Back TBWA is creative agency for MAX

Mumbai, Aug. 21

TBWA India has been appointed as the creative agency for MAX Hindi movie channel. There was a competitive pitch and the other agencies in the fray included Saatchi & Saatchi, Bates Enterprise and Publicis Ambience. The incumbent agency is Euro RSCG. Commenting on this association, Ms Sneha Rajani, Business Head, MAX, said: “Given the dynamics of our industry and an ever changing business scenario, we at MAX were looking at a new partnership that would clearly dis tinguish and strengthen our brand even further. And we believe that TBWA — with its creative philosophy and innovative approach — will help us achieve not just this but also take our brand promise of Deewana Bana De to the next level, such that it becomes an integral part of the consumers’ daily lives and commands their loyalty.

“We look forward to setting new benchmarks in the industry and continue leading with the creative edge MAX has always enjoyed”.

— Our Bureau