Date:10/08/2007 URL: http://www.thehindubusinessline.com/2007/08/10/stories/2007081051971300.htm

Back Nimbus Sport wins new media rights for English Premier League

Our Bureau

New Delhi, Aug. 9 Nimbus Sport has acquired the mobile and Internet rights of the English Premier League for over 80 countries.

The rights to the football league, which features 20 clubs including Manchester United, Chelsea, Arsenal, and Liverpool, are for the next three years. It will cover 1,140 matches that will be played until the end of the 2009.

“This is the first time that the Premier League has offered Internet rights separately from broadcast rights, and Nimbus Sport is delighted to be a pioneering commercial partner for the world’s leading football property… We have already closed major deals with licensees in Italy, Japan, China, Korea, Australia, Hong Kong and many other major markets,” said Mr Digvijay Singh, CEO, Nimbus Sport. The company will market these rights in association with PA SportEV, a subsidiary of PA Sport.

The rights are for 80 countries including China, Japan, Thailand and India in Asia, UAE, Saudi Arabia and Algeria in West Asia and North Africa and Italy, Portugal, Spain, Greece, and Belgium in Europe.

It also covers Brazil, Australia and New Zealand.