Date:24/07/2007 URL: http://www.thehindubusinessline.com/2007/07/24/stories/2007072450902300.htm

Back Sree Lakshmi Prasanna Pictures sets up 24 Frames Factory

Our Bureau

Hyderabad, July 23

Sree Lakshmi Prasanna Pictures (SLPP) has launched 24 Frames Factory, exclusively designed as a content development company.

24 frames factory will conceive and develop varied content to suit the requirements of television, radio, mobile communication and Internet. Mr Dasari Narayana Rao, Minister of Coal, was present on the occasion of the launch here last Saturday.

SLPP, 25-year-old pre-production and production company, will work in association with ThinkSmart, a leading VFX studio and post-production unit in Hyderabad, as a cost-effective service provider catering to the needs of TV programme makers, working on a tight schedule and defined budgets.

In an effort to ascertain audience preferences in terms of TV programming in Telugu, 24 frames factory has set up an audience research division.

The Chief of SLPP, Dr M. Mohan Babu, actor, producer and educationist, said, “With a well-researched team in this field, target of 24 frames factory is small budget films, quality serials; and talk, reality, game, and film-related shows.”

Mr Vishnu Manchu, Actor and CEO, ThinkSmart & SVN Group, said, “We have laid out great expansion plans for 24 frames factory. By the next two years, the 24 frames factory is poised to enter the area of feature films, mostly catering to the new age audience. In 2009, the target is to make ten feature films in Hindi, Telugu and Tamil, and co-production in English films..”