Date:22/06/2007 URL: http://www.thehindubusinessline.com/2007/06/22/stories/2007062204252100.htm

Back Mirinda launches promo

Our Bureau

Visakhapatnam, June 21

Mirinda, the orange drink from Pepsi, is launching a promotional campaign - Reach the Beach - in Andhra Pradesh from Friday till July 15, said Mr Gaurav Mehta, General Manager, Marketing. At a press meet here on the eve of the campaign launch here, he said the campaign, valid in select districts of the State, would see 615 winner couples go to Pattaya in Thailand or to their choice of 30-odd tourist spots in the country. He said the consumers would have to buy a 200 ml or 300 ml bottle of Mirinda Orange and look under the crown for prizes. They would get an assured prize of a free ring tone. They can redeem Rs 2 off on a Mirinda Orange purchase at the nearest retail outlet.