Date:24/05/2007 URL: http://www.thehindubusinessline.com/2007/05/24/stories/2007052403992100.htm

Back Club Ethos unveiled

Our Bureau

Bangalore, May 23

Ethos Swiss Watch Studios, a premium Swiss watch retail store, has unveiled Club Ethos — a loyalty programme for customers in Bangalore. The programme allows customers to earn points on purchases and bonus points on special occasions.

Customers are also entitled to special offerings, events and previews. Members will have personal access to a Web platform where customised communication would be sent. Ethos, part of Kamla Dials and Devices Lts, has eight stores in the country. The expansion target is 10 studios by the end of 2007 and 30 by 2010.