Date:12/04/2007 URL: http://www.thehindubusinessline.com/2007/04/12/stories/2007041204830500.htm

Back Kwality Wall's Moo in Hyderabad

Our Bureau

Hyderabad, April 11

Kwality Wall's has launched its calcium-enriched ice cream product Moo in Hyderabad. A combination of vanilla and chocolate, it has the goodness of milk and contains calcium equivalent to one glass of milk, the company claims.

The Category Head (Ice Creams), Hindustan Lever Ltd, Mr Sailesh Venkatesan, said: "With its cow spotted look, Moo comes in various forms — 60 ml stick and 900 ml brick. It would be available at retail stores". The product was launched on the occasion of the World Health Day by actor Ms Ramya Krishna and Mumbai-based nutritionist Ms Suneetha Sapur, according to a press release from HLL.