Date:27/02/2007 URL: http://www.thehindubusinessline.com/2007/02/27/stories/2007022704702100.htm

Back Amaron Pitshop opened in Erode

Our Bureau

Coimbatore, Feb. 26

A retail outlet to sell the entire range of products of Amara Raja Batteries Ltd (ARBL) styled `Amaron PitStop' was opened at Erode on Monday. The company has opened the outlet in association with Rajeshwaree Enterprises on Perundurai road, ARBL said in a release. `Amaron PitStop' is a retailing concept promoted by Amara Raja in the automotive battery industry and it has adopted an aggressive all-India expansion strategy to tap the huge after-market potential in the country. It has close to 100 PitStops across the country.