Date:23/12/2006 URL: http://www.thehindubusinessline.com/2006/12/23/stories/2006122304400400.htm

Back Nokia's Nseries: Music to A R Rahman fans

Our Bureau

PRAY FOR ME: Mr Vineet Taneja , Director , Multimedia Nokia, and composer, Mr A.R.Rahman, holds a Nokia Nseries mobile phone in the Capital on Friday. - Kamal Narang

New Delhi , Dec. 22

Here's the test for a true A. R. Rahman fan: dump your old cell phone for a new Nokia Nseries.

The reward will be a chance to see Rahman feature in the first-ever English composition sung by him. `Pray For Me, Brother', claims Nokia is the world's first music video shot on `mobile cinemascope format'.

Shot by filmmaker Bharatbala, the video will be available only on the models of Nokia Nseries music editions, N91, N70 & N73 for now.

"Music is at the core of Nokia Nseries' proposition and we will continue to set new benchmarks in this space," said Mr Vineet Taneja, Director, Multimedia, Nokia India, pitching the Nseries as the multimedia sub-brand of Nokia.

Rahman will perform the song at Nokia's big New Year bash in Mumbai, which features Nelly Furtado and other celebrities from the Indian film industry. Funds generated through SMS during the performance and through the Web site www.prayerformybrother.com will go towards the A. R. Rahman Foundation.