Date:08/12/2006 URL: http://www.thehindubusinessline.com/2006/12/08/stories/2006120803660500.htm

Back Google unveils `Click-to-call' in India

Our Bureau

Bangalore , Dec. 7

Google has launched its online advertising product `Click-to-call' in India, which will allow users to call directly to an advertiser on Google search pages.

Ad words targets advertisements to Google's search engine users. Advertisements appear next to Google's objective search results and are matched by keyword to the users' query.

The ads thereby connect advertisers to potential customers at the precise moment they are looking for information related to the products and services the advertiser offers.

`Click-to-call' ads will allow users to speak directly to an advertiser they find on a Google search results page over the phone and for free.

"Click-to-call is in line with our mission of looking for new ways to help our advertisers reach their customers and will increase the usefulness of the Internet for shoppers, merchants and advertisers in India," said Mr Sundararaman K, Head of Sales, Google India.

"It will be particularly valuable for merchants or advertisers who may not have a Web site, or as a supplementary channel for those who currently use local directories to reach potential customers. Click-to-call can also be used to generate added leads for clients that offer services via phone or call centre to their clients".