Date:25/11/2006 URL: http://www.thehindubusinessline.com/2006/11/25/stories/2006112501482100.htm

Back Cell World launches new multi-brand showroom

Our Bureau

Hyderabad Nov. 24

Cell World, a multi-brand mobile handset store chain, has launched its new showroom in Hyderabad. It also plans to open an outlet in Dubai in a fortnight's time, claiming to be the first Indian mobile retailer to go global.

The new showroom of Cell World, which already has seven branches in Hyderabad and one in Vijayawada, was inaugurated by Mallaika Arora Khan and Arbaaz Khan. Also present was the Information and Public Relations Minister of Andhra Pradesh, Mr Mohd. Ali Shabbir.

It claims to have come up with a unique concept in the mobile handset retailing, saying that "for the first time ever a retail player is bringing in the concept of attitude, style and comfort to the mobile handset shopping".

Mr Majid, Managing Director, Cell World, said at the inauguration, "my vision is to bring maximum comfort to the mobile user and to give a warm and premium experience to everyone who is buying a mobile phone."

The showroom with a 1,300 sq ft area `is one of its kind' claims the company in terms of size, ambience and also the range that it promises to offer.