Date:22/11/2006 URL: http://www.thehindubusinessline.com/2006/11/22/stories/2006112202410200.htm

`Airtel Song Catcher'

Our Correspondent

Madurai, Nov. 21

Airtel, a leading mobile services provider, launched the country's first-ever instant music on mobile `Airtel Song Catcher', here on Tuesday. Powered by music recognition technology from SK & CC, South Korea, the new facility enables customers download easily than ever before from a choice of over 25,000 songs in 20 languages across the country on Hello Tunes, any time, any where by dialling 393 on the mobile.

The initiative is to cater to the intuitive music needs of customers, making accessibility easier in the least possible time, said Mr P. Swaminathan, Chief Executive Officer, Bharti Airtel Ltd, Mobility, Chennai and Tamil Nadu, while launching the product.