Date:10/11/2006 URL: http://www.thehindubusinessline.com/2006/11/10/stories/2006111002210500.htm

Back New menswear brand launched

Our Bureau

Chennai, Nov. 9

The Chennai-based Crescendo Enterprises has ventured into manufacturing of menswear under the brand name Cottonnaturals. The Crescendo group has interests in various businesses including granite exports, cotton and finance.

The brand offers 100 per cent cotton shirts priced between Rs 575 and Rs 795. The fabric is directly sourced from mills such as Arvind Mills, Bharat Vijay Mills, Morarjee Brembana and from Italy. The company has also plans to introduce trousers in due course, depending upon the market demand. At present, the brand is being distributed in Tamil Nadu and Kerala through reputed retail stores.