Date:09/11/2006 URL: http://www.thehindubusinessline.com/2006/11/09/stories/2006110902350500.htm

Back O&M wins Foster's account

Our Bureau

Mumbai, Nov. 8

Foster's is back with Ogilvy. SAB India has decided to entrust Ogilvy Bangalore with the Foster's business, with immediate effect. Mr Prateek Srivastava, Group President- South, O&M, said: "When Foster's launched in India in 1998, Ogilvy partnered the brand in India. We are extremely honoured and excited that SAB has awarded us this business. What makes this win even more significant is that it demonstrates the level of confidence and strength of Ogilvy's relationship with SAB."

Mr Sameer Gupta, Head: Brands, SAB Miller, said: "The journey of the SAB and Ogilvy partnership started in 2002 with the Castle brand, followed by Haywards 5000. And now Foster's. We believe Ogilvy will ensure spectacular work on Foster's and on the current portfolio."