Date:13/10/2006 URL: http://www.thehindubusinessline.com/2006/10/13/stories/2006101303121900.htm

Back Web portal on marketing drive

Our Bureau

Kochi Oct. 12

TrueFriend Shoppe.com, a free Web portal for information-sharing on real estate, jobs, tourism, matrimonial, automotive and business deals, is embarking on a marketing drive.

The portal plans to appoint marketing officials in each district in Kerala to collate information and collect advertisements, Mr Tom Vallamattam, Chief Executive Officer, told newspersons here.

The revenue model perceived by the company is to become the largest free model and then to provide additional value through advertisements.

"For example, we will provide sale of property advertisements free and charge the advertiser only if he wants to upload pictures of the house, its location, drawing-dining room, along with the advertisements.

Paid advertisements will promptly get a premium position," Mr Tom said.