Date:07/10/2006 URL: http://www.thehindubusinessline.com/2006/10/07/stories/2006100701640500.htm

Back Amul launches new ice cream flavour

Our Bureau

Ahmedabad , Oct. 6

The Gujarat Cooperative Milk Marketing Federation (GCMMF) has launched a new brand of Amul ice cream, known as `Sweet Heart Chocolate', priced at Rs 70 for a one-litre family pack.

In a release, it said the `innovative' ice cream has chocolate in the shape of heart at the centre on a slab of vanilla ice cream.

The two distinctive flavours have been packed without mixing each other. "This scoop of love wrapped in vanilla is targeted at all those young at heart," it added.

In a short span of less than 10 years, Amul ice cream has emerged as the undisputed market leader with a market share of 36 per cent.

Amul is marketed by GCMMF, the apex body of 29 lakh milk producers of Gujarat.