|
|
BRAND LINE
BUDGET:
How green is my Budget?
With the incentives given to ecologically-friendly business in Budget 2010, marketers can leverage its optimism and its directions.. The cover page of this year's Economic Survey is navy blue in colour, but it should really have been bright ...
BRANDS:
Sachin Brandman
An endorsement that is truly synergistic with the maestro's core is yet to be seen.. W ho is greater - Sachin Tendulkar or Don Bradman? I have never watched the great Don Bradman bat, live, poor me, born as I was in 1952, four years after the ...
BRANDS:
Don't lose your focus
Brand extensions may be a quick way of appealing to a loyal customer base, but beware, such short-term measures can harm the flagship brand.. I left the corporate world many years ago — about 20 years ago. In a way I am glad I did so. I ...
BOOKS:
Practice is the best company
Brand extensions may be a quick way of appealing to a loyal customer base, but beware, such short-term measures can harm the flagship brand.. Success is a lousy teacher. With that quote of Bill Gates begins a section titled `Complacency' in The ...
INTERVIEW:
Bringing home the store
The biggest challenge for this alternative mode of shopping is to build trust in the model, says Sundeep Malhotra, CEO, HomeShop 18.. In less than two years since launch, HomeShop 18, an online and on-air retail marketing and distribution ...
EVENTS:
How to make the biggest award the best
Abby sans the scams, and Goa Fest sans the hangover, recommends our columnist. I t's that time of the year when the creative people in advertising agencies all over India must be deciding on the best entries they should be sending in for the ...
NEW PRODUCTS & SERVICES:
Comfort factor
Kajaria Ceramics has introduced its new collection of ‘wood ceramic tiles'. This collection is designed to target urban and contemporary lifestyle aspirants who like simplicity and comfort. They are claimed not only to be fire-resistant ...
NEW PRODUCTS & SERVICES:
Breathe easy
Concord, a brand of air-fresheners, is launching four new variants for the middle market segment. They are water-based and can be used at home, office, restaurant, retail outlets and any other centres. The MRP of the air freshener is Rs 95. It ...
NEW PRODUCTS & SERVICES:
Purple passion
Titan has launched a new brand of watches called Titan Purple, aimed at fashion-conscious consumers. They are described as contemporary and feminine. Priced between Rs 2,500 and Rs 7,000, the collection is available at World of Titan ...
NEW PRODUCTS & SERVICES:
Fun time
Funskool India Ltd has launched 3D Disney Puzzles. Priced at Rs 325, the puzzles are designed for children above four years and are available in all major stores across India. Made of paper and foam board, these pop-out puzzles are designed ...
NEW PRODUCTS & SERVICES:
The Big Appy
Parle Agro has launched its apple nectar, Appy Classic, in a 1-litre carton. It will reach out to in-home consumers and families who prefer staggered consumption. Known as King Packs, they are priced ...
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
|
RSS Feeds