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Saturday, December 06, 2008
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ADVERTISING: Outdoor media, hoardings going vacant on poor market sentiment
Pruned ad budgets result in shorter, softer campaigns. Mumbai, Dec. 5 A few weeks ago, when your car zoomed across the neon-lit streets in Mumbai, there was a glitzy illuminated sign that promised you the comfort of a luxury apartment at an ...

PROMOTIONS & OFFERS: Carmakers offer discounts to clear stocks at retail end
New Delhi, Dec. 5 Automobile companies are all set to entice customers by offering them the best deals on cars. Having witnessed the sharpest drop in sales last month and a pile up of inventory at the retail end, companies and dealers ...

M-COMMERCE: Men’s magazine on mobiles
Mauj Mobile, a mobile media solutions company, has exclusively associated with FHM (For Him Magazine), an international men’s magazine, for a complete content distribution tie-up in the form of a mobile magazine. Through this partnership, ...

NEW PRODUCTS & SERVICES: DQ Entertainment in Bollywood
Animation and gaming solutions provider DQ Entertainment made its debut in Bollywood as Meerabai Not Out produced jointly by Pritish Nandy Communications and Hyderabad-based company was released world over on Thursday. “There ...

TRENDS: Despite higher sales, consumer durables to report low profits
Cost pressures pull margins down. Chennai, Dec. 5 Despite a higher growth in sales, consumer durable makers are set to report low or no growth in profits, owing to ...

STRATEGY: EWDPL eyes cash-strapped cos to fuel growth
New Delhi, Dec. 5 Mall developer Entertainment World Developers (EWDPL) has said its capex is on track despite the slowdown in the ...

NEW PRODUCTS & SERVICES: Sula Vineyards launches low priced brand to beat recession
Likely to scale down investment plans for current fiscal. Bangalore, Dec. 5 Last week’s terrorist attacks have forced India’s largest maker of premium wines Sula Vineyards, to scale down its investment plans for the current fiscal, ...

NEW PRODUCTS & SERVICES: Reliance Retail launches home furnishing
New Delhi, Dec. 5 As a part of its strategy to entrench into the niche retailing category, Reliance Retail, a subsidiary of Reliance Industries, has announced its foray into the home furnishing format ‘Reliance Living ...

CHANNELS AND FRANCHISES: Francorp plans India chapter
New Delhi, Dec. 5 Franchising consultancy company Francorp Inc has joined hands with Franchise India to start its local chapter under the banner of ...

From Brand Line

ADVERTISING: Banking on makeovers
A few public sector banks go in for a makeover to appeal to the current generation.. We all love stories. Their appeal is universal, all the more so if they are ones that evoke emotions. The chances of such stories being remembered and retold ...

CUSTOMER RELATIONSHIP MANAGEMENT: Be obsessed to excel
An organisation that is obsessive about service delivery would put the customer at the core of all operations and processes.. Much is said about excellence and the means to achieve it. From the time of the famous In Search of Excellence by Tom ...

INTERVIEW: ‘Level playing field between cable, satellite needs addressing’
India’s TV-loving millions have the News Corp-owned NDS bullish about business in the country.. NDS, the News Corp-owned pay TV solutions provider to Bharti, Tata Sky and DEN Networks recently announced investment plans of $150 million ...

INTERVIEW: ‘Channel ratings tend to operate in a band’
Rajesh Kamat, CEO, Colors, in a candid conversation about the issues and concerns faced by the Hindi general entertainment channels today.. The mandate given by Viacom18 to the 34-year old Rajesh Kamat, Chief Executive Officer, Colors was to put ...

BOOKS: Take a good reasonable idea
Having an idea is great, and in reality you don’t need a ‘hot’ one, advises Jon Gillespie-Brown in So You Want to be an Entrepreneur? ( ...

LIFESTYLE: The high traffic of experiences
A changing country, a developing economy and rapidly evolving technology have made people busier, less attentive, more impatient but hungrier than ever for newer experiences.. In the first part of an introspective piece, the writer mulls over ...

NEW PRODUCTS & SERVICES: Get floored
Vista, a brand of Alps Industries, has launched a collection of hardwood floorings in 9.5 mm. The new products that are made from Brazil hardwood are available in various shades. The varieties include, Jatoba, Tauari, Cumaru, ...

NEW PRODUCTS & SERVICES: Sugar control
Ayush, the health and wellness brand of Hindustan Unilever Network, has launched Ayush Shuddh Karela, in a capsule form that may help to ward off blood sugar-related health problems. It is priced at Rs 109 for 30 capsules and will be ...

NEW PRODUCTS & SERVICES: Aura of Orra
Orra has launched a new collection of diamonds and platinum collection called the Orra Platinum Couples Collection (OPC) — a set of complementary His and Her rings. The collection is designed in platinum and the rings are studded ...

NEW PRODUCTS & SERVICES: Eagle’s eye
Chennai-based Eagle Press has launched a range of four corporate gift sets for the year 2009. The range includes Prestige, Chairman, Supreme and Chancellor. The range comprises two diaries — big size diary and a week-to-view slim ...

NEW PRODUCTS & SERVICES: Fruit queen
Aujan Industries, a privately-owned independent soft drink and confectionery manufacturer in West Asia, has launched a juice drink Rani in India. The drink will be available in four flavours — orange, peach, pineapple and mango. It ...






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Markets (Dec 05)
Nifty (at close)2714.40(-73.60)
US Dollar (Buy/Sell)49.64/65
Brent crude (a bbl) Rs2,048
Gold (a gram) Rs1,156
Silver (a kg) Rs16,880

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